Imagine this: You’re a small business owner with a modest but well-performing company. Your business is mostly local and you have just enough clients to make a decent income without having to struggle to keep up with orders. You’re happy with how your business is performing and you don’t feel the need to grow any more than you already have.
So you don’t need a website for your small business — do you?
The answer is yes, you do! Even if you are content with the number of customers you have and how your business is performing, a website can still offer benefits that save you time and establish a good reputation for your company.
More than half of small and midsized businesses (SMBs) do not have a business website, and many have no online presence at all. While you may not think that maintaining a simple site with your basic business information will make any difference, it does.
Don’t buy it? 3 reasons to change your mind
Many small businesses think they can’t justify the cost of purchasing a domain or hiring someone to build their website. But an eMarketer article reports that 33.8% of SMBs engage with new or existing clients daily through their websites, and 21.4% engage weekly. Not only does a website bring in new customers who may have never heard of your business before, but it also keeps direct communication flowing with your regular customers. A solid site will inform them of any changes in service, discounts, or promotions and provide a way for them to reach you personally.
Another objection is that SMBs don’t want to take away time from their operations to have a website built. But think of it this way: Do you want to spend your time on the phone answering basic questions about your hours of operation, the products and services you carry, and your location? Or is that time better spent running your operations and assisting your clients? Supplying FAQs and other basic information on a website can mean prospects are more sale-ready when they come face-to-face with you.
One of the most pressing reasons to maintain a website is one of the most obvious: Your clients expect you to have one. Studies show that most people rely on the Internet as an initial source of information while making a purchase decision. Even a small amount of information about your products or services can sway buyers to seek more information. And the Internet has all but replaced the traditional phonebook. Not having a website to list hours of operation, phone number, or a physical address can discredit your business in customers’ minds.
Even if you aren’t looking to grow your business, or you don’t think a website is a worthwhile investment of time and money, you should still consider a simple website. Having one gives your business more credibility and can conveniently supply clients with the information they’re looking for.
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